When Instagram first came out with its shopping feature, I didn’t think much of it. For a while, it remained a barely touched icon that I would only click on by accident when I was trying to search the Explore page. Eventually, the curiosity crept up in me, and I have to admit that I was too quick to judge the social media site’s take on navigating the retail market. Upon clicking the little Shop icon, I was faced with a screen chock-full of products that suited my style from popular retailers like Zara and Net-a-Porter and small indie brands that I wish I had found earlier in my life.
I’m an overthinking shopper, so it usually takes me hours to sift through dozens of retailer sites and find picks that are suitable enough to make it to checkout. Instagram’s shopping algorithm curates pages of fashion and beauty products from multiple brands for you based on what you’re interacting with on the app, so it takes a lot of the work out of the shopping equation. I’m not sure why more people aren’t talking about it, because I find myself clicking on that shopping icon a lot more often now. Below, I’ve rounded up the gems that I found on the app. I don’t have the bandwidth to check every sartorial option under the sun, so I definitely would’ve missed some of these picks if it weren’t for my newfound love of Instagram shopping. Once you go through my picks, you can test the feature out for yourself.